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A new app launched by 91�Թ� alumnae aims to make cultural competence a minimum standard in mental health – including innovative ways to deliver identity-centric preventive care.

“Available to anyone around the world, is an adaptive health platform that uses avatars with human-like characteristics that help guide users through their therapeutic journey,” explains Mind-Easy co-founder and chief technology officer Akanksha Shelat, who graduated in 2018 with an honours bachelor of science from the Faculty of Arts & Science as a member of , majoring in computer science and cognitive science.

“This platform is designed to provide personalized care to patients, using a proprietary human taxonomy and artificial intelligence to deliver tailored mental health plans.”

Shelat and fellow Faculty of Arts & Science alumna Alexandra Assouad, along with  (OISE) PhD candidate Dalia Ahmed, developed and launched Mind-Easy, drawing from their own experiences as international students.

In consultation with mental health professionals across the country, Mind-Easy provides knowledge and tools in more than 100 languages, dialects and accents. Asynchronous learning makes the resources available on demand. Leveraging the OISE and psychology network at 91�Թ�, the team built a database of carefully curated content for Canada’s diverse and often marginalized groups.

From the start, the co-founders' goal was to solve two major problems: the shortage of therapists and the lack of cultural competence. Mind-Easy checks both boxes.

“Cultural competence is essential when providing proper mental health care,” says Assouad, who is Mind-Easy’s CEO and graduated with a bachelor of commerce degree from  in 2018 as a member of .

“Coming to Toronto from Lebanon sparked internal chaos and filled me with an overwhelming sense of loneliness,” she says. “I wanted a therapist who spoke my language – a person who ethnically represents me and allows me to share vulnerable experiences.”

The Mind-Easy system learns from a patient's data to determine which interventions will be most effective. The approach not only improves patient outcomes, but reduces costs by avoiding unnecessary therapy treatments, the founders say.

Shelat and Assouad credit 91�Թ�’s abundance of resources for helping them develop and launch Mind-Easy, including support from the  (H2i) accelerator at the Temerty Faculty of Medicine.

“It is very exciting to be part of the innovation economy in Canada, especially when it involves working with passionate entrepreneurs who are dedicated to commercializing their technology and intellectual property,” says Andris Lauris, H2i's associate director.

“It’s also extremely rewarding to help these companies raise non-dilutive funding and equity investments in an ever-challenging struggle to bridge the funding gap in Canada. H2i focuses on one-on-one mentorship for companies in health and life sciences in software, medical devices, and diagnostics and therapeutics.”

In part, H2i’s in-house mentors guided Mind-Easy's co-founders with practice pitch sessions, helping the aspiring entrepreneurs develop their product and business plans.

“Mind-Easy has built a great team and are poised for success,” Lauris says.

Assouad also credits Arts & Science faculty members for their support – including the mentorship of Craig Geoffrey, an assistant professor, teaching stream, at Rotman.

“Alexandra had a really entrepreneurial view of how she’d run her life,” Geoffrey recalls. “She was always interested in taking on new challenges, learning new things and working to develop a full skill set she could apply to any career she’d eventually take on.”

Assouad and Shelat advise aspiring entrepreneurs to “network, network, network” while at school to build important connections they can tap into down the line for professional, financial and even emotional support.

“Being surrounded by other entrepreneurs and world-class experts is inspiring,” Shelat says. “And amazingly, it all takes place on this campus with its rich legacy of boundary-breaking innovation.”