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It’s a warm autumn evening, and the scene on Kings’ College Circle is chaos. Music blares from a cube truck stuffed with electronics, and Sandra Zhou, a second-year psychology major, is shouting instructions to a group of students – among the several hundred who have volunteered to take part in today’s video shoot.

Zhou has been on set for 12 hours already. She’s clutching a half-eaten slice of pizza in one hand. A group of rowdy engineering students arrive wearing coveralls, road crew vests and hard hats. Meanwhile, a lone Range Rover keeps circling King’s College Circle, getting in the students’ way. “Guys – car!” shouts Zhou, her voice sounding hoarse. Her megaphone broke earlier.

Once today’s shoot is finished, and the editing and post-production complete, the video – or lipdub, as this particular genre is called – will be posted to YouTube and will show, in what is apparently one long, roaming shot, hundreds of 91�Թ� students dancing in costume, lip-synching, performing gymnastics, and otherwise whooping it up to a mash-up of three popular songs. (A teaser, posted , shows 91�Թ� president David Naylor busting out a few moves of his own).

Lipdubs have become popular with university students across North America as a way of demonstrating how exciting their school is. The Université du Québec à Montréal started the trend in Canada two years ago with a to the tune of “I Gotta Feeling” by the Black Eyed Peas. Not to be outdone, last year that involved celebrity cameos, underwater footage, and a flash mob. It’s been viewed 1.3 million times on YouTube.

At 91�Թ�, more than 600 students participated in three days of shooting in mid-September at all three campuses. Planning took months. The song selection, which Zhou says the organizing committee spent a long time considering, includes excerpts from All Star by Smash Mouth, Party Rock Anthem by LMFAO, and The Show Goes On by Lupe Fiasco. In the end, they chose songs that had an “anthemic” feel. (Enjoy some behind-the-scenes .)

As the sun sinks below Knox College, preparations for the night-time shoot on King’s College Circle begin. Lindsey Middleton, a UTM theatre student, and alumnus Allan Zacca light up their fire poi and stick and start twirling, while dozens of other students – including one in a cow costume — crack their glow sticks.

Jason An, who is studying neuroscience at Innis, couldn’t imagine being anywhere else tonight. “I just thought it was a great idea,” he says, “it’s exactly what 91�Թ� needs.”

The final cut of the video is scheduled for release on YouTube on Nov. 4.